
WELCOME TO THE NORTHWEST CHERRY GROWERS TOOLKIT
We are passionate about cherries and want to spread the word through consistent messaging and social media campaigns. We have gathered resources on this page that will help our retail partners with their promotion efforts.
2023 CHERRY SEASON MARKETING CAMPAIGN

CAPITALIZING ON CONSUMER MARKET TRENDS


FRESH SEASON
1 in 4 shoppers made their first fresh cherry purchase in early June or before

HEALTH BENEFITS
78% of surveyed cherry buyers were influenced by the health benefits of cherries when they made their decision to purchase

FRESH SEASON
42% of cherry buyers bought at least some cherries online during the season and 1 in 10 shopped solely online for cherries
This published white paper supports the health claims that NW Cherries supplies to the industry and uses in the promotion of sweet cherries. We take great pride in the research that we do to provide you with not only a delicious treat, but a healthy one too!
INFOGRAPHICS AND MATERIALS

SEASONAL CALENDAR

SOCIAL MEDIA HANDLES
PRESS RELEASES

LOGOS
IMAGE LIBRARIES

2023 DOMESTIC REPRESENTATIVES
NAME | PHONE | MARKET AREA | |
Allison Myers | (913) 940-0510 | allismyers@gmail.com | Arkansas Iowa Kansas Louisiana Mississippi Missouri Nebraska Oklahoma Texas |
Carlos Machado | (250) 801-8194 | cmachado@telus.net | Canada |
Dennis Moleta | (201) 575-5350 | dmo15@comcast.net | Alabama Florida Georgia North Carolina South Carolina |
Ken Severn | (509) 952-7794 | kensevern@gmail.com | Idaho Montana Oregon Washington |
Karley Lange | (509) 453-4837 | karley@nwcherries.com | WA State Fruit Commission/ NW Cherries Head Office |
Meg Buchsbaum | (646) 823-5273 | megbuchsbaum@gmail.com | Delaware Maryland New York Ohio Pennsylvania Viginia D.C. West Virginia |
Neil Galone | (559) 341-6598 | neil.galone@gmail.com | Conneticut Maine Massachusetts New Hampshire New Jersey New York Rhode Island Vermont |
Steve Hattendorf | (916) 206-2855 | hatt523@aol.com | Arizona California Nevada New Mexico Utah |
Steve Murphy | (515) 720-9310 | yourcherryguy@gmail.com | Illinois Indiana Kentucky Michigan Minnesota Ohio Wisconsin |
2023 FOREIGN REPRESENTATIVES
NAME | COMPANY NAME | MARKET | |
Yi "Hermann" Kuo | yikuo1976@gmail.com | LL & Wang LTD. | Tiawan |
Carlos Machado | cmachado@telus.net | Canada | |
Juan Carlos Moreira | jcmoreira@etsol.mx | Earth Trade Solutions | Mexico |
Victor Wang | wang522808@126.com | Shanghai Miao Wang Consulting | China/Hong Kong |
George Smith | george@midsummermarketing.com | Midsummer Marketing | U.K./ Europe |
Sumit Saran | ssaran@ss-associates.co.in | Strat Sure Associates Private Limited | India |
Teresa Baggarley | teresa@nwcherries.com | WA State Fruit Commission/NW Cherries Head Office | Australia |
Malinee Suesuthikul | sale.divastudio@gmail.com | Diva Studio Co Ltd | Singapore/Malaysia/Thailand |
Kristie Park | kristie@kbsinc.co.kr | Korea Business Services | Korea |
Francis Lee | francis.lee@unitedbaseco.com.vn | United Base Company Ltd. | Vietnam/Cambodia |
Francesco Sicherle | produce@psi.com.br | Produce Market Comunicacao | Brazil |
Reji Retugal-Onal | rronal@synergyasia.biz | Synergy Asia Marketing Services Inc. | Philippines |